Dr. Sol Adoni
The Pontifications of Dr. Sol Adoni
Website Links on Mobile Devices
removed by Google
Author of Bible of SEO
Visit GOOGLE SUCKS
Many years ago I wrote an article about how Google killed local organic SEO due to their first view design showing only PPC ads and the fact first view was completely PPC ads on mobile devices and as the percentage of people searching on mobile devices was still getting bigger and bigger, the hand writing was on the wall, local SEO was DEAD.
I was right Google has completely destroyed the importance of local SEO for local companies. The few that still claim to do local SEO are all cons and frauds, since they all have terrible SEO Grades and are clueless in even how to do SEO and WPO properly as their bad scores PROVE and they still LIE to clients about how important organic SEO is for a local company.
My own companies all now explain to local companies how little value we put on local organic SEO, we focus our clients budgets on PPC Ads to super fast sites that get huge conversion ratios. Sure we throw in some minor SEO work, but we rarely touch any page other than the front door door today. The reason is simple, organic SEO position TODAY will see little results since most traffic is now on mobile phones and organic spots are so buried it takes 3 or 4 scrolls now to begin to see any organic spots. Organic SEO GETS ALMOST NO RESULTS due to how Google designed their SERPS (Search Engine Response Pages), exactly as I warned years ago. See Google killed local organic SEO
Local SEO is complete BULLSHIT, organic SEO even if it is a top position will generate the least results now for any local company, the most results come from PPC ads then maps then organic, it’s insignificant in reality, since a REAL SEO COMPANY would charge way more than a local PPC budget would be today on most local terms done properly. Many local companies can buy within their zone on Google the top spots for under $1,500 a month their keywords. A legitimate SEO company starts at $3,000 and more a month for local SEO and often hundreds of thousands of dollars for national and global companies.
The fact is the top PPC ads will bring more results to a company today than the $3,000 SEO budgets will. Oh that’s right, you think some Scam Indian SEO company for $99 a month will get you top spots and not get your site black listed forever by Google. Go ahead use them and when their spam links get discovered by Google YOU GET BANNED FOR LIFE, or put out of business by Google due to SPAMMER LINKS.
The final nail in the LOCAL SEO COFFIN is Google has now removed all website links from local map listings in their SERPS on mobile devices. You see the website links are still showing in full browser SERPS like on your desktop, but on mobile phones they are GONE. Smartphone searches are now over 70% of searches for most categories of businesses.
Search for what you do in your city on your smart phone and as I warned many years ago, first view is now ALL PPC ADS and no organic. So that is why I warned everyone many years ago if you can’t PAY GOOGLE for PPC get out of your industry. The survivors of the transition into who can make money in the age of the Net and who cannot will be who can do business and PAY GOOGLE for their traffic. Google is now a necessary evil for companies like taxes. You cannot do much business today without paying Google for traffic.
I mentioned all those years ago that maps for a local business was next to a well managed PPC campaign, the most important thing a company could focus on for internet marketing since maps was the first thing after PPC ads that Google users would be seeing on mobile devices.
So just look at your smart phone’s SERPS, see all the PPC ads, many are now CTC since most companies have such slow websites they get no response if they send users used to the age of the instant open Internet to old fashioned websites that often aren’t optimized for mobile devices and are on slow cheap shared servers such as Godaddy. Then see how maps is right after all the PPC ads, and notice on smart phones NO WEBSITE LINKS show now in maps. See the image above, Google is now refusing to send traffic from Google to even a map listing and organic spots are now 4 or 5 finger scrolls out side of first view, which means NO ONE IS SEEING ORGANIC SEO MOST OF THE TIME TODAY.
The major problem for most local companies is when they finally do venture into PPC marketing, they have sites that do not display well if at all on mobile devices and over 70% of searches in many industries are now on mobile devices.
Another problem is most small local companies are on absolute crap slow shared hosting plans and crappy servers run by scammers such as Godaddy and Hostgator. If you are on a shared hosting plan on those scam company sites MOVE NOW, your website needs to open well under 1 second today to not lose any potential clients, it MUST OPEN under 2 seconds. If your site takes over 3 seconds to open, you lost most of the people searching for what you do. The reason is we live in the age of the INSTANT NET, Facebook, Twitter, Instagram, etc all got to be huge big tech companies due to the fact THEY HAVE LARGE SUPER FAST INTERNET CONNECTIONS AND SERVERS, so people are now conditioned to expect a website to open in milliseconds and shared hosting plans often have sites open in 6 to 12 seconds. That mans NO ONE IS WAITING TO SEE YOUR WEBSITE.
Now take a crappy slow website and try to buy PPC ads for it and since most of the traffic is mobile and your site is not mobile friendly and still on a slow shared hosting plan, well now you understand why your site gets no results from Google PPC.
My clients get 25% to 75% response ratios, it depends on the industry with most having a nice 33% response ratio which means 1 out of 3 people RESPOND to the PPC action.
Go now to PAGE ONE so we can fix your problems.
You use a slow out of date website and you may see 0% results, it is that bad for many local businesses that are clueless in what a local business NEEDS to do business online today.
If you are actually BUYING TRAFFIC from PPC from Google, you are probably making a ton of mistakes. You are probably buying well out of the ‘zone’ where people will travel to do business with you. You are probably buying from Google’s partners which can be 95% of your Google budget now and that means 95% of your traffic is from popular local sites and not Google such as your local TV, Radio and Newspaper sites.
Partner traffic is filled with fraud and the conversion ratios SUCK and 99% of people who are managing their own PPC are stuck in Google partners thinking all that PPC money is for ads on GOOGLE and the reality is almost none of the money goes to GOOGLE PPC ADS.
If your website takes over 2 seconds to open on a mobile device, you lost a lot of potential clients from PPC ads.
If your website takes over 3 seconds to open DO NOT BUY PPC ADS and traffic to your slow site, until you fix your SEO WPO Speed issues. You are losing MOST POTENTIAL CLIENTS who are used to the age of INSTANT OPEN sites such as Facebook and Twitter and SnapChat and Instagram, etc.
We even have an ALL IN ONE SEO SPEED HOSTING PLAN which includes PPC management of a budget large enough for most small local companies and we throw in Social Media Optimization and SEO of the front door of your website.
If you are paying 5 or 10 bucks a month to host your business website, think about it. How much do you spend just to have fast internet in your business today? $150 or more. How much is your fast internet at home which is part of your cable and phones now, $250 or more. Yet your most important thing, your website which is now the point of FIRST CONTACT between you and your potential clients is on a cheap slow shared hosting plan for a lousy $5 to $10, now you feel like a moron and realize you have harmed your company for YEARS.
The fact is Google now puts SPEED and mobile design as the top factors in how they rank websites.
You have NO SPEED if you open over 2 seconds and are now flagged as a BAD USER EXPERIENCE by Google. So when other sites are faster, they get pushed over your slow old site.
As to organic, if a person doesn’t click the ads or call the companies in maps, then the 10% or less that are left after scrolling through several views of SERPS might click on an organic listing. But if your site is over 2 or 3 seconds they won’t wait and Google knows this and today SPEED is now the #1 factor in how Google ranks sites in organic.
The reality is, Google does not have a lot of local traffic and searches for what you do, in a smaller market (outside top 10 cities) most search terms have under 100 real searches a day. Those 100 people in mid-sized cities are looking for plumbers and roofers and florists and whatever.
When your local zone is 10,000 to 100,000 people, how many do you think NEED what you do TODAY.
Yet, if you are in partners Google says they have THOUSANDS OF PEOPLE looking for what you do, that is a FRAUD AND SCAM, that is the Great Google FRAUD, Partners is just local people looking for what they do everyday, reading local news or listening to internet radio from a local station or whatever.
Those people are not searching for what you do, yet they see your ads in Partners and often they click and go sightseeing and wasting your money.
To start seeing GREAT RESULTS from SEM or Search Engine Marketing visit my company 1 SEM.
Dr. Sol Adoni
The Pontifications of Dr. Sol Adoni
Author of Bible of SEO